So, your team punched its ticket to the Super Bowl- an exciting opportunity to check the big game off your bucket list! You start to research how to make the trip, and panic sets in when you see astronomical prices on flights, hotels, game tickets, VIP parties, tailgate parties and more. Here’s how the Super Bowl works, and why as an average fan, it’s become very expensive to attend.
Super Bowl Tickets
To understand the incredible prices of Super Bowl tickets you first need to understand that the NFL set the face value of the tickets (for 2017) at anywhere from $900 for a nosebleed in the endzone, to $3200 for a Club Level seat between the 30’s. The chances of being able to purchase tickets at face value is pretty slim, as the tickets get distributed through a few channels that are unlikely to sell them at face value:
25% of the tickets are held by the NFL to distribute to sponsors, players (every NFL player gets 2 tickets) and league executives.
25% of the tickets are funneled to the league owned brokerage firm “NFL On-Location” that sells the tickets, bundled together with pre-game parties and hotel room access at prices far beyond face value. The NFL tries to sell every ticket for as much as they can. Prices change frequently, and with so many of tickets in the hands of “On-Location” they have the potential to manipulate the market.
Each of the two teams that are playing in the game are allotted approximately 13% of the tickets. The teams then have to decide how they will distribute their allocation between sponsors, suite owners and season ticket holders. Typically if you are fortunate enough to have spent enough money with the team, they will give you access to a few tickets at face value.
Non Participating Teams
The remaining tickets are distributed to the other 28 NFL teams, who in many cases sell “Hospitality Sponsorships” to ticket brokers- which is really nothing more than finding a broker that will pay more than face value for their hundreds of tickets in one bulk transaction.
The team that is hosting the game gets approximately 5% of the ticket inventory, which mostly goes to local sponsors, suite owners and season ticket holders.
The market for the tickets that do become available is very fluid and changes every day in the two weeks from the conference championships to game day. Depending on sales volume the brokers that control the tickets will raise or lower ticket prices. The best strategy is often to wait until closer to the game date to give the market a chance to materialize.
The further out from the game you are, the more brokers are willing to keep the price high in hopes that someone will purchase. As the game gets closer, the pressure of selling the tickets sets in and prices can go down dramatically. It is important to understand that the face value is high, the brokers that are selling the tickets often paid more than face value to acquire the tickets and everyone in the middle is trying to make money off your ticket purchase.
For more information on tickets to one of the most significant sporting events of the year, contact us at 1-888-SuiteHop or firstname.lastname@example.org.