Guide to Premium Seating

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The sports and entertainment business has exploded during the past 20 years, fueled by amazing new stadiums and arenas, mega TV right’s fees and lucrative corporate sponsorship deals. As such, event attendance continues to evolve into a total entertainment experience driven by new technologies, plush amenities and unique access. Accompanying this rapid growth is the diversification of Premium Seating options, which have evolved to accommodate the wants and needs of the businesses and fans that demand exclusive experiences. Luxury Suites, Super Suites, Theater Boxes, Club Seats, Courtside Seats, Party Decks and All-Inclusive Clubs provide a range of options when it comes to enjoying a differentiated, unique and upscale experience within the confines of a sports venue.

Luxury Suites

Considered the gold standard for corporate entertainment, luxury suites have existed since the 1960s. Also referred to as luxury boxes, corporate suites, and executive/sky boxes, luxury suites provide a private, controlled environment with custom food and beverage options and the opportunity for more intimate interactions during an event. With space to move about freely, suites offer a private “cocktail” party atmosphere within the venue of choice, from sports stadiums to concert halls.

Pros:

  • Best view in the stadium/arena*
  • Private, intimate atmosphere
  • Inside and outside seating*
  • Option to pre-order food/beverage and order during event
  • Private restrooms either inside suite or on suite level
  • Private entrance to venue*
  • TVs
  • Option to personalize and decorate suite (with annual lease)
  • VIP parking*

Cons:

  • Expensive
  • Large up-front commitment for full or partial season; typically sign multi-year leases
  • Minimum food/beverage requirements*

*Typical of most super suites but can vary based on venue.

Cost:

Venue
Annual Lease
Partial Season
Single Game
NFL $100,000 – $1M N/A $12,000 – $40,000
Arena(NHL, NBA, concerts) $125,000 – $800,000 $75,000 – $200,000 $2,000 – $12,000
MLB $125,000 – $500,000 $50,000 – $250,000 $2,000 – $12,000

Super Suites

Designed to entertain more guests than luxury suites, super suites can often accommodate parties of 100-500, offering a great option for corporate events. Introduced in 2000s, super suites come with all of the same amenities as luxury suites and also typically include an option for a private conference room (with technology capabilities), making it an all-day designation for meetings with an event in the evening. Super suites are generally rented on an event/day basis.

Pros:

  • Private, intimate atmosphere
  • Room to entertain large number of guests
  • Option to reserve conference room space for meetings
  • Private lounge
  • Inside and outside seating*
  • Option to pre-order food/beverage and order during event
  • Private restrooms either inside suite or on suite level
  • Private entrance to venue*
  • TVs
  • Reserved parking*

Cons:

  • Substantial up-front cost; need to fill suite to make economic sense
  • Minimum food/beverage requirements*

*Typical of most super suites but can vary based on venue.

Cost:

Venue
Single Game
NFL $12,000 – $40,000
Arena (NHL, NBM, concerts) $8,000 – $20,000
MLB $3,500 – $15,000

Theater Boxes

While theater boxes are commonplace in concert calls, in the past five years they have started making the scene in sporting venues, particularly indoor arenas, offering consumers luxury on a smaller scale. Typically including 4-6 seats, theater seats offer some of the best views in the venue. The private box often includes a reserved dining table in the exclusive theater box lounge and bar area, with private wait service throughout the event. Included in the ticket price is a chef’s buffet, full bar and VIP parking.

Pros:

  • Private space with access to lounge area and coat closet
  • Food and beverage included in price
  • Smaller ticket quantity makes it easier to fill every seat, every event
  • Typically closer to the stage/court/field than luxury suites
  • Reserved parking

Cons:

  • Higher cost per ticket (roughly $250+)
  • Lacks pure privacy
  • No private TVs
  • No private catering
  • Smaller area; only accommodates 4-6 guests

Cost:

Prices range from $60,000-$150,000 for an annual lease; $40,000-$80,000 for a partial season; and $1,000-$3,000 for a single game.

Club Seats:

While not new to the sports entertainment scene, club seats continue to be a staple for exclusive entertainment options. Usually located in the mid-section of the arena or stadium, club seats are often considered higher class than anywhere else in the venue other than luxury boxes. Included with club seats are access to private lounges and restaurants, exclusive menus, and private parking. Depending on the venue, some club seats include food and beverage.

Pros:

  • Usually larger, more comfortable seats
  • Access to exclusive lounges and restaurants
  • Some of the best views in the venue
  • Typically closer to the stage/court/field than luxury suites
  • Ability to purchase as many seats as needed
  • Plethora of viewing options (TVs, lounges, etc.)
  • Food and beverage included in price*
  • Private entrance to venue*
  • Reserved parking*

Cons:

  • No privacy/exclusivity
  • No private TVs
  • No private catering

*Typical of most club seats but can vary based on venue.

Cost:

Venue
Annual Lease
Partial Season
Single Game
NFL $1,500 – $15,000** N/A $250 – $500***
Arena (NHL, NBA, concerts) $10,000 – $15,000 $4,500 – $10,000 $125 – $350
MLB $12,000 – $15,000**With 3-5 year contract $6,500 – $9,000 $125 – $225***Typically not available

Courtside Seats:

Around since stadiums and arenas were built, courtside seats continue to be some of the most coveted tickets for events. Many courtside seats come with a lofty price and are nearly impossible to purchase. As close to the action as you can get, courtside seats typically come with in-seat wait service, coat check, access to exclusive clubs and complimentary food/drink.

Pros:

  • Access to exclusive clubs, lounges and restaurants
  • In-seat wait service and concierge service
  • Closest view to the action
  • Potential to interact with players
  • Private entrance to venue*
  • Reserved parking*

Cons:

  • High per-game price
  • Often need to be grandfathered in to purchase season tickets
  • No privacy

Cost:

Prices range from $40,000-$150,000 for an annual lease; $20,000-$80,000 for a partial season; and $170-$5,000+ for a single game.

Party Deck:

Equipped to entertain larger groups, party decks offer a tailgating experience before and during the game. Generally, party decks feature an exclusive menu, private wait staff, convenient restrooms, TVs and open-air surroundings. Some decks feature table seating during the game and require a minimum purchase of four seats.

Pros:

  • Indoor/outdoor atmosphere
  • Exclusive but not showy
  • Large area for events, parties
  • Exclusive menu
  • Food and beverage included*

Cons:

  • Located farther from the action (i.e. outfield or upper deck)
  • Not entirely private
  • No reserved parking

*Typical of most party decks but can vary based on venue.

Cost:

Prices range from $100-$250/person and generally include a food credit of $20-$50 per ticket.

All-Inclusive Premium Clubs:

All-inclusive premium clubs offer everything wrapped up into one—food, beverage, parking, in-seat service and access to exclusive restaurants and lounges. Introduced when venues started diversifying seat options, all-inclusive premium clubs provide the class and exclusivity of luxury suites with the authentic feel of regular venue seats.

Pros:

  • All-inclusive food and beverage (alcohol included)
  • Access to exclusive lounges and restaurants
  • Extra-wide seats
  • In-seat service
  • Typically closer to the stage/court/field than luxury suites
  • Plethora of viewing options (TVs, lounges, etc.)
  • Private club-level restrooms
  • Private entrance to venue*
  • Reserved parking*

Cons:

  • No privacy
  • No private TVs
  • No private catering
  • Typically fewer number of tickets available

*Typical of most all-inclusive clubs but can vary based on venue.

Costs:

Venue
Annual Lease
Partial Season
Single Game
NFL $3,500 – $20,000** N/A $300 – $500***
Arena (NHL, NBA, concerts) $5,500 – $10,000 $4,000 – $6,500 $180 – $300
MLB $13,000 – $30,000
**With 3-5 year lease
$7,000 – $10,000 $350 – $500***Typically not available
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