Let’s face it: sometimes the executives get bored of the board room. You can tell potential clients how invested in your business you are or let essential employees know you appreciate them. But all the catered breakfasts and Power Point presentations might not drive your point home as well as a killer corporate event will. Why tell those that act as the building blocks of your business when you could show them with some well-thought-out corporate event planning?
When deciding to plan a corporate event, you should be aware of some of the challenges that may arrive. SuiteHop has compiled a list of these challenges and how to combat them. We’ve even included a step-by-step checklist you can follow to make sure your event goes off without a hitch.
Corporate Event Planning Challenges
- Choosing a venue
This first challenge you might encounter when you decide to take on the planning of the corporate event is deciding where it should take place. Since your guest list may include a variety clients and employees and the spouses and children of those who make your business go-round, choosing a backdrop is not always a one-size-fits-all approach.
- Picking a Menu
Gluten free, lactose intolerant, vegetarian, vegan. With so many dietary restrictions nowadays planning a menu for your event that suits all tastes can be overwhelming. “Do vegetarians eat fish?” or “What is gluten?” maybe just a couple of the questions you find yourself asking when choosing a catering spread.
- Sending the Invites
When selecting an avenue to ask clients and employees to attend your event, sending invites via email is the most obvious choice: It’s instantaneous and completely free. But emails can get lost just like mail does. Your most high-power invitee may have your invitation sitting in his or her spam folder.
- Managing Your Guest List
Whether you choose email or snail mail to extend your invites, managing your guest list can still be toilsome. How do you want people to respond to your invite? How are you tracking the number of guests that will be attending? If it’s an event that can reach capacity, the last thing you want to do is invite more than can attend and have guests turned away at the door.
- Communicating the Details
Some will tell you not to “sweat the small stuff”, but if you’ve ever gotten lost attending an event due to poor directions, we’re sure you’d disagree. When guests have trouble getting to your event, show up at the wrong time or even on the wrong day, or lack someone to immediately contact when a crisis like this does take place can set the tone for your event before you ever have a chance to wow them. Getting the details wrong can negate the rest of your hard work.
- Getting Feedback
It’s the day after your event. You think it went well. No one got lost, was turned away at the door, or had an allergic reaction to the food. But you never find out if your clients share the same opinion. An event running smoothly is great but the only way to make sure guests keep coming back is to follow up with your guests for feedback.
Don’t Go it Alone
While there are roadblocks to planning a successful corporate event, getting clients and employees out of the office will show you a great return on your investment. Impressing a high-power client, wooing a potential client, or rewarding a valuable employee is most effective away from the conference room.
With SuiteHop, you don’t have to go at it alone. We’ll assist in planning your suite event to make sure nothing goes sour. Our suite experts will help you choose an ideal backdrop for your event, place a catering order, send out invites, and manage your guest list. We will even follow-up for feedback to make sure your next corporate event with us is a slam dunk.